∘ PrivePlex
PrivePlex, a private theatre brand rooted in luxury, celebration, and cinema, approached Virtual Take with nothing but a vision. From naming the brand to building its identity from scratch, we conceptualized PrivePlex as more than just a theatre — we positioned it as a premium, immersive experience tailored for personal celebrations and high-end movie nights.
The name PrivePlex was born from the blend of ‘private’ and ‘complex’, evoking a sense of exclusivity and sophistication. We then created a powerful visual identity with a custom-designed PP monogram, where the curves of the ‘P’s represent luxurious recliners and the central bar symbolizes a widescreen theatre — a minimalist yet meaningful logo that tells a story at first glance.
For the brand palette, we chose a deep teal blue to reflect elegance, serenity, and cinematic escape. Typography and brand guidelines were built around this theme, with a clean and modern aesthetic to balance both luxury and approachability.
We incorporated quirky and celebratory elements like a burger, balloon, and film reel into the brand’s extended visual language to represent the unique offering — an indulgent private theatre where one can host birthdays, proposals, and unforgettable experiences.
Our scope also included:
✅ Designing branding collaterals, signage, and hoardings
✅ Conceptualizing and building their website for bookings & virtual walkthroughs
✅ Creating a cohesive brand universe that translated beautifully from digital to on-ground
PrivePlex now stands as an aspirational brand — one that redefines how we think of movie nights and celebrations. From logo to launch, this was a brand built with intention, imagination, and immersive storytelling.
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