∘ Sunaina Rao Label
Sunaina Rao is a contemporary Indian fashion label known for its fluid silhouettes, understated luxury, and timeless elegance. Since 2024, we’ve had the opportunity to manage their social media marketing, brand strategy, and content direction, shaping the digital presence of the brand into something both aspirational and accessible.
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From the very beginning, our approach has been to let the garments speak through compelling photography & art direction, elevated fashion styling, and seasonally relevant festive campaigns. We’ve worked closely with the brand to refine its voice and vision—whether it’s a soft Rakhi campaign, a moody winter lookbook, or a festive influencer collaboration, each campaign is rooted in storytelling and aesthetic coherence.
Our efforts across platforms have resulted in consistent organic growth, with the brand’s reach and follower count increasing by 7–8% every month. Lead generation has shown a steady upward trend, while offline engagement, including walk-ins and word-of-mouth traction, continues to grow seasonally.
We’ve also mapped and executed a detailed influencer marketing strategy, ensuring collaborations feel authentic and aligned with the brand’s minimal-luxury positioning.
From campaign strategy to day-to-day content, we’ve positioned Sunaina Rao as more than just a designer label—it’s now a style statement for the modern Indian woman.
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