∘ Mangatrai Neeraj Jewellers
Mangatrai Neeraj, a name synonymous with timeless heritage and exquisite craftsmanship, partnered with Virtual Take to elevate their presence in the digital space and support their expansion into a new diamond jewellery division. With a reputation rooted in tradition, the challenge was to make the brand resonate with a younger, aspirational audience while preserving its legacy.
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We began by revamping their product photography and art direction, giving every campaign a luxurious, modern touch while letting the intricate beauty of their jewellery take center stage. Each photoshoot was styled meticulously — blending contemporary elegance with regal charm to create assets that performed powerfully across digital and print.
Our team also took over social media marketing and design strategy, curating a visually striking and content-rich feed that celebrated their bridal collections, festive drops, and craftsmanship stories. This approach significantly improved engagement and brought in a newer, style-conscious clientele.
When Mangatrai Neeraj launched their diamond division, we led the branding and strategy for the launch — from designing the event identity and invitation suite to conceptualizing the entire celebrity-driven campaign and event execution. Every touchpoint was crafted to reflect opulence and exclusivity, making the launch a grand success and a new benchmark for the brand.
Impact Highlights:
• High-performance social media content with increased brand engagement
• Elevated product visuals & jewellery styling that drove both online & offline interest
• Successful luxury event launch with celebrity association
• Seamless fusion of heritage with modern design & marketing
Mangatrai Neeraj’s journey into diamonds was more than a product expansion — it was a reimagining of a legacy. And we were proud to turn that vision into reality.
