∘ Seraa Coffee
In a saturated market dominated by legacy brands, Seraa Coffee set out to be different — a modern, easygoing instant coffee brand for a fast-paced generation. At Virtual Take, we built the brand from scratch, starting with the name, which evokes smoothness, simplicity, and warmth.
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We crafted a bold visual identity using unique hues like lavender and soft purples — breaking away from the typical brown coffee palette. This helped Seraa stand out on shelves and digital screens alike. The logo, typography, and packaging were designed to reflect a lifestyle — relaxed, youthful, and on-the-go.
Our brand positioning focused on convenience with personality: coffee that’s ready in 2 minutes, yet rich in flavour and experience. We emphasized “mix on the go” as the hero message across social media and packaging.
To support product launch and recall, we:
• Strategized and executed influencer-led content campaigns
• Directed highly aesthetic product shoots for social media and packaging
• Placed the brand in premium lifestyle stores like Q-Mart to build offline credibility
Despite the competition, our creative and strategic approach helped Seraa carve its niche as a cool, ready-anywhere brand — ideal for busy professionals, students, and lifestyle-conscious audiences.
Results:
• Recognizable shelf presence through unique colour & design language
• Strong Instagram presence with cohesive, aesthetic content
• Increased awareness via strategic placements & influencer marketing
• Positioned as a young, handy brand — not just another coffee
Seraa Coffee now stands as proof that with the right product strategy, storytelling, and visuals, even a new entrant can stir interest in a crowded market.
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